Adeife Adeoye

Content Marketing Manager + Content Writer + Content Strategist for SaaS & MarTech 

Welcome to my space!

#section-911583Hello, I’m Adeife Adeoye. I’m a content marketing manager, content strategist and content writer.

I’ve been creating content, developing marketing strategies, and managing content teams for the past five years.

My core competencies are in SEO, content writing, editorial, content distribution, social media marketing, content marketing research, search engine marketing, content strategy, marketing management, project management, and product-led growth.

I'm currently looking for an exciting job opportunity

SaaS Content Marketing Pieces

Competitive differentiation strategy: How to win in a hyper-competitive SaaS market

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you. Seth Godin, an American author and former business executive, was right when he said, Surprise and differentiation have far more impact than noise does. I mean, there are over 16,000 SaaS companies in the US. So it’s not far-fetched to say that you’re not the only one offering your service. If you ask me, your prospect

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses The silent killer of SaaS businesses, stifling the success of great products and marketing strategies. Customer Churn Rate is the percentage of your customers or subscribers who cancel or don’t renew their subscriptions during a specified time frame. Let’s say you’re a company with a steady $100,000 MRR (Monthly Recurring Revenue). If you’re experiencing a 0.5% monthly customer churn rate, it means you’re losing $500/

How To Track and Optimize In-App Micro Conversion in SaaS?

When you think of micro-conversion, what comes to your mind? As a SaaS marketer, you are probably thinking of the conversion of a visitor into a paying customer. Paying and loyal customers are indeed the main goal for SaaS companies as it’s directly related to revenue. However, before a user becomes a paying customer, they must go through a series of small steps – such as visiting your pricing page, requesting a demo, completing a task in the checklist, discovering your features, etc. These s

What I'm working on

Currently - Senior Content Marketing Manager at T Williams & Associates, a full-service accounting firm.

Formerly - SaaS Content Writer at Userpilot, a cloud-based product experience platform. Content Marketing Manager at Penpalms. Content Manager at Eulahub. Content Writer at GLB Design & Development.

Adeife has done some great marketing for my site. Adeife is very creative and attentive to detail. Adeife always brings new ideas and follows them through. Excellent work Adeife. If you need marketing services then Adeife is the person you should contact.

Norman Elliot, CEO at AuthorizeDoc

Adeife is not only talented, but hard working, reliable, and fun to work with. I'm so fortunate to be able to call on her for our copy needs. She's thoughtful, responsive, and her writing is well thought out.

Gabriela Bazan, CEO at GLB Design & Development

Wanna talk about content?

My inbox is always open, you can contact me with the contact form here or with the details below:


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