Published Articles

Competitive differentiation strategy: How to win in a hyper-competitive SaaS market

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you. Seth Godin, an American author and former business executive, was right when he said, Surprise and differentiation have far more impact than noise does. I mean, there are over 16,000 SaaS companies in the US. So it’s not far-fetched to say that you’re not the only one offering your service. If you ask me, your prospect

Preparing Your Small Business for Post-pandemic Economy – THISDAYLIVE

Earlier in 2020, the COVID-19 pandemic hit the world with a storm, causing a global health crisis. Along with the painful health crisis, businesses worldwide face global economic challenges, including unemployment, recession, total lockdown, collapse in demand, and uncertainty. There have been improvements in the health side of the crisis, but what about the business side? Now that the country is gradually relaxing the social distancing guidelines and work start again, what will your business

SaaS Automation Tools: Best 15 Tools To Include in Your Stack

Are you wondering which SaaS automation tool to use for your business? Though automation is essential for business growth, you should choose the right one that suits your budget and meets your requirements. In this guide, you’ll learn about the best automation tools you should be using in your SaaS. • SaaS automation is a way of making manual processes automated with the use of a SaaS service. • Marketing automation can help you reduce time and effort on repetitive tasks, optimize workflow, an

Cold Outreach Personalization is Dead: Do This Instead | Coldlytics

That's the number of search results for cold outreach templates on Google. If you are about to search for another cold outreach template to tweak. Stop it now! Years ago, you would have gotten away with copying and pasting templates, but it's different now. Did you check your inbox today? How many emails did you get? How many caught your attention, how many did you read, and how many did you reply? Your prospects are going through the same thing, too - even worse because you are one of the t

How to Start an LLC – TWA-Blog

Forming an LLC is relatively simple. You can set up an LLC by following the steps below: Before registering the name in the state where you plan to do business, check available online directories, the secretary of state’s office for your state, or your county clerk’s office to make sure the name is available. It’s also wise to do an online search to ensure your name isn’t too close to another business’ name and that you’re not inadvertently associating your business with meaning or movement tha

The 15 Best SaaS Blogs and Influencers To Learn New Techniques

Are you looking for the best SaaS blogs and influencers to follow in 2022? You’ve come to the right place. We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing, UX analytics, venture capital, and sales. • The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. • The ProductLed bl

Product-Centric vs Customer-Centric: What’s the Difference

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. In this article, we will examine product-centric vs customer-centric approaches and discover how to switch your SaaS business to a customer-centric approach. • A product-centric company focuses its attention on the product regardless of the customers

How to hire an accountant – TWA-Blog

Hiring an accountant isn’t as simple as finding a professional online and hiring them. Your accountant is a crucial part of your business, so you have to take your time before hiring one. Here are some steps to take before hiring an accountant: The first step in hiring an accountant is identifying what level of financial help you need. If you’re having serious financial problems, you need a full-time accountant. If you’re in a good spot with your finances and need help with bookkeeping or tax s

How To Track and Optimize In-App Micro Conversion in SaaS?

When you think of micro-conversion, what comes to your mind? As a SaaS marketer, you are probably thinking of the conversion of a visitor into a paying customer. Paying and loyal customers are indeed the main goal for SaaS companies as it’s directly related to revenue. However, before a user becomes a paying customer, they must go through a series of small steps – such as visiting your pricing page, requesting a demo, completing a task in the checklist, discovering your features, etc. These s

What Is Needs-Based Segmentation and How To Collect Data for It?

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business. • Needs-based segmentation involves segmenting customers into groups based on their problems and needs. • Adopting a needs-based segmentation approach leads to a clearer understanding of the marke

How To Create In-App Notifications Code-Free? [+Best Practices Included]

Are you using in-app notifications for your SaaS product? When done right, in-app notifications can help you engage users, improve user retention, and reduce churn. In this article, we will cover everything about in-app notifications. You’ll learn what they are, and some best practices on how to use them. In the end, you’ll know how to create in-app notifications code-free. Without further ado, let’s get started. • In-app messaging is a type of message that is sent to users while they are act

12 Upselling Examples From SaaS Companies That Drive Growth

Looking for upselling examples that you can apply in your SaaS to drive growth with account expansion? It’s NOT as simple as: “Hey, you bought this product. Why not go for this higher tier plan for $5 extra?” Upselling for SaaS requires engaging with your users at the right moment with the right in-app message. In this article, we'll go over what upselling and cross-selling are in SaaS companies, how to measure their success, and what are some of the best examples of upselling tactics to kick

What is Product-led Onboarding?

Product-led Onboarding in SaaS: Convert and Retain More Customers (Part One) If you’re in the SaaS industry, you’ve probably heard the phrase before. As a SaaS content marketing manager, I hear and see it every day. When I first read about “product-led growth” on the Product-led Growth Collective, I was like, “okay, it’s a great idea but do products have the power to sell itself?” Then, I read the famous book “Product-led Growth: How To Build a Product That Sells Itself by Wes Bush” on Scribd

Eight Must-Have Tools For Content Marketing Writers

The way we write content is changing. When I started writing, I had limited tools, so I had to do most things from scratch. Creating an editorial calendar on Microsoft Excel was excruciating, not to mention coming up with outlines and topics from scratch, especially when you’re experiencing writer’s block, and you don’t know where to start from. The time is ticking, deadlines are approaching, and I would still be there, blank as a photographic plate waiting for a sign. I was talking to a frie

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses The silent killer of SaaS businesses, stifling the success of great products and marketing strategies. Customer Churn Rate is the percentage of your customers or subscribers who cancel or don’t renew their subscriptions during a specified time frame. Let’s say you’re a company with a steady $100,000 MRR (Monthly Recurring Revenue). If you’re experiencing a 0.5% monthly customer churn rate, it means you’re losing $500/

How To Avoid A Tax Audit: A Guide For Business Owners – TWA-Blog

A tax audit is a review of a taxpayer’s accounts and financial information to ensure the information is reported correctly according to tax laws. Tax audits are usually triggered by deductions of income listed on a tax return, but taxpayers can also be selected at random for a tax audit. All tax audits are not equal, and some are more daunting than others. Depending on the information you gave the IRS, you might receive a notice that an IRS agent wants to audit your records. Here are the types

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