SaaS Articles

5 ways to improve customer retention rates in SaaS

Adopting an effective customer retention strategy is the key to reducing customer churn and maximizing profit in Saas. To achieve long-term customer retention success, you must understand your customers and ensure user satisfaction. In this article, we will look at five effective ways to improve customer retention rates in Saas. Customer retention refers to a business’s ability to retain customers. It reflects the quality of your service and brand-to-customer relationship, which directly impac

5 Steps to an Effective Product Adoption Strategy for Your Product

In this guide, we’ll define product adoption, learn a little about the product adoption curve, and give you five steps to building a product adoption strategy that works. Let’s get started. Product adoption, also known as user adoption, refers to the “aha moment” when users see the value of your product or feature and decide to become active users. When you launch a new product or feature, there are five stages of the product adoption curve – a model that illustrates how and when different user

10 Ways to Improve Customer Loyalty

Business growth isn’t just about acquiring new customers; it’s about retaining the customers you have, too. It takes a lot of work to acquire a new customer. And once you get someone into your company’s ecosystem, the last thing you want to do is lose them – because it costs 5X more to acquire a new customer than retain an old one. You do the maths. This is why businesses must pay more attention to improving customer retention and boosting loyalty. In this article, we’ll show you 10 ways to i

Competitive differentiation strategy: How to win in a hyper-competitive SaaS market

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you. Seth Godin, an American author and former business executive, was right when he said, Surprise and differentiation have far more impact than noise does. I mean, there are over 16,000 SaaS companies in the US. So it’s not far-fetched to say that you’re not the only one offering your service. If you ask me, your prospect

SaaS Automation Tools: Best 15 Tools To Include in Your Stack

Are you wondering which SaaS automation tool to use for your business? Though automation is essential for business growth, you should choose the right one that suits your budget and meets your requirements. In this guide, you’ll learn about the best automation tools you should be using in your SaaS. • SaaS automation is a way of making manual processes automated with the use of a SaaS service. • Marketing automation can help you reduce time and effort on repetitive tasks, optimize workflow, an

Customer Success Online Courses and Training

If you’re looking to start a new career as a customer success manager (CSM); or to improve your skills as an existing CSM, this guide is for you. You’ll gain deep insights into the best customer success training programs that’ll equip you with customer success best practices and practical skills to stay relevant in your career as a CSM. Keep reading to learn more. Here’s a list of the best customer success training programs in 2022: This Udemy course is one of the most valuable resources you’l

10 Customer Retention Case Studies from Top Companies

Investing in customer retention techniques is one of the best ways to increase your company’s ROI without spending money on acquiring new customers. But what are customer retention techniques, and how do you use them to increase customer retention? Keep reading to learn about customer retention techniques and get examples from well-known companies you can use to inspire your business. Customer retention techniques are proactive approaches businesses use to nurture customer relationships. These

The 15 Best SaaS Blogs and Influencers To Learn New Techniques

Are you looking for the best SaaS blogs and influencers to follow in 2022? You’ve come to the right place. We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing, UX analytics, venture capital, and sales. • The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. • The ProductLed bl

Product-Centric vs Customer-Centric: What’s the Difference

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. In this article, we will examine product-centric vs customer-centric approaches and discover how to switch your SaaS business to a customer-centric approach. • A product-centric company focuses its attention on the product regardless of the customers

How To Track and Optimize In-App Micro Conversion in SaaS?

When you think of micro-conversion, what comes to your mind? As a SaaS marketer, you are probably thinking of the conversion of a visitor into a paying customer. Paying and loyal customers are indeed the main goal for SaaS companies as it’s directly related to revenue. However, before a user becomes a paying customer, they must go through a series of small steps – such as visiting your pricing page, requesting a demo, completing a task in the checklist, discovering your features, etc. These s

What Is Needs-Based Segmentation and How To Collect Data for It?

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business. • Needs-based segmentation involves segmenting customers into groups based on their problems and needs. • Adopting a needs-based segmentation approach leads to a clearer understanding of the marke

How To Create In-App Notifications Code-Free? [+Best Practices Included]

Are you using in-app notifications for your SaaS product? When done right, in-app notifications can help you engage users, improve user retention, and reduce churn. In this article, we will cover everything about in-app notifications. You’ll learn what they are, and some best practices on how to use them. In the end, you’ll know how to create in-app notifications code-free. Without further ado, let’s get started. • In-app messaging is a type of message that is sent to users while they are act

12 Upselling Examples From SaaS Companies That Drive Growth

Looking for upselling examples that you can apply in your SaaS to drive growth with account expansion? It’s NOT as simple as: “Hey, you bought this product. Why not go for this higher tier plan for $5 extra?” Upselling for SaaS requires engaging with your users at the right moment with the right in-app message. In this article, we'll go over what upselling and cross-selling are in SaaS companies, how to measure their success, and what are some of the best examples of upselling tactics to kick

What is Product-led Onboarding?

Product-led Onboarding in SaaS: Convert and Retain More Customers (Part One) If you’re in the SaaS industry, you’ve probably heard the phrase before. As a SaaS content marketing manager, I hear and see it every day. When I first read about “product-led growth” on the Product-led Growth Collective, I was like, “okay, it’s a great idea but do products have the power to sell itself?” Then, I read the famous book “Product-led Growth: How To Build a Product That Sells Itself by Wes Bush” on Scribd

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses

How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses The silent killer of SaaS businesses, stifling the success of great products and marketing strategies. Customer Churn Rate is the percentage of your customers or subscribers who cancel or don’t renew their subscriptions during a specified time frame. Let’s say you’re a company with a steady $100,000 MRR (Monthly Recurring Revenue). If you’re experiencing a 0.5% monthly customer churn rate, it means you’re losing $500/