B2B Content Marketing Portfolio
Win in a Hyper-Competitive SaaS Market With a Competitive Differentiation Strategy
The 15 Best SaaS Blogs and Influencers To Learn New Techniques
Product-Centric vs Customer-Centric: What’s the Difference
How To Create In-App Notifications Code-Free? [+Best Practices Included]
12 Upselling Examples From SaaS Companies That Drive Growth
What is Product-led Onboarding?
Competitive Differentiation Strategy: How to win in a hyper-competitive SaaS market
I have a B.Sc in Mathematics and wanted to pursue a career in cybersecurity, but I developed a love for content writing at a very young age. I started freelancing at 16, and the rest is history.
In 2020, I started a content marketing agency, Penpalms, where I took on B2B clients and managed and trained over five writers.
Recently, I started a newsletter, Get Paid to Write, which teaches other writers how to earn a decent living without having to go through all my struggles as a content writer without guidance.
I’m also a contributor to the Coldlytics blog, where I write about cold email marketing.
Here's a post I wrote for the Coldlytics blog: Cold Outreach Personalization is Dead, Do this Instead.
Matt McQuinn was kind enough to write this about me:
Adeife is a rockstar! Fast turn around and really spot on with everything she does. We hired her immediately after completing her first contribution to our website to edit an upcoming case study we're doing with ZeroBounce. Very very happy this far and have already referred her company to a new client. Writers like this are one in a million. Look no further. Work with Adeife; it's the right choice.
I started writing in 2017, and throughout my writing career up until this moment, I have written over 200 blog posts in different niches, including digital marketing, finance, travel, eCommerce, cryptocurrency, and SaaS.
Here are some of the articles I've written (general):
- Small business marketing: How to stop wasting money in marketing
- How to Keep Your Remaining Employees After Layoffs
- Preparing Your Small Business for Post-pandemic Economy
- Can You Increase Sales With Digital Marketing?
- Why Website Maintenance is Necessary after Development
This year was a turning point for me, and I decided to niche down and cater to SaaS and marketing brands. Here's how that's going:
- Competitive Differentiation Strategy: How to win in a hyper-competitive SaaS market
- Product-Centric vs Customer-Centric: What’s the Difference, and How To Switch to a Customer-Centric Approach?
- How to Lower Customer Churn Rate in SaaS (Software-as-a-service) Businesses
- Product-led Onboarding in SaaS: Convert and Retain More Customers
- What Is Needs-Based Segmentation and How To Collect Data for It? [Best Tools Included]
Here's what a client had to say about my writing:
Adeife is not just an excellent writer but also brings team spirit whenever she is working with others. She is professional at her work and keeps to time in delivery. I employ you to get her on board and experience her professional services for your business growth.
In 2021, I wrote the website copy for XpressTeller, a Nigerian Fintech company. The goal was to explain the product’s features as clearly and simply as possible so the readers could understand the benefits.
Click here to read the entire process:
I revamped the entire copy of another client's website (Techgism) to give it a new feel and communicate their offering better.
My work constantly revolves around developing content strategies. I wrote a post that details how I approach content marketing projects and develop content strategies.
I recently published an editorial calendar roadmap showing how I build an editorial calendar to plan and organize content
I help clients with their email newsletters. To see my work first-hand, you can subscribe to my newsletter, “Get Paid to Write.” It teaches writers how to scale their writing business and make money.
Here’s what a writer had to say about one of my editions
I created an infographic in place of a blog to share marketing strategies to help SaaS companies increase signups and ROI. I made the outline and content, then I designed it with Canva
I created a guide on a lead generation guide titled “How to go from Zero to fully booked.” I designed the ebook using Canva and built the ebook landing page with Hubspot.
Check the landing page here: How to go from Zero to fully booked
I also created another ebook on Facebook Ads, the “Facebook Ads Strategy Guide.” Click here to see the entire process of the ebook from start to finish
My inbox is always open, you can contact me with the contact form here or with the details below: